You all know the deal. Everywhere You Go These Days Is The Same. It’s the same chain stores and chain restaurants in every mall and on every block. And hey, I get it. It’s comforting to know that every time I walk into a Cheesecake Factory, the chopped salad is going to taste the same no matter which one I go to. And hey, it’s convenient that the Cheesecake Factory’s menu is so long I could go every day for a year without ordering the same thing. Is it the best meal I’ve ever had? Nope, it’s just okay. I go there because I don’t have to think too hard.
What happens when we apply the chain mentality to everything in our lives—from clothing to hairstyles to interior design? We lose our individuality and our imagination. You see people fighting this in every sector of America these days, from the local, organic food movement in restaurants to the resurgence of boutique shops that sell one of a kind pieces. We, at The Think Tank, like to place ourselves within that movement. We don’t believe in boring Swedish furniture, cookie cutter home decor, or one-size-fits-all design. We want to bring The Fun, The Imagination, And The Individuality Back To Your Home.